Bills · SJRES 150
IN COMMITTEE· 119TH CONGRESS
Senate Joint Res.SJRES 150Consumer Financial Protection BureauAdministrative law and regulatory procedures
A joint resolution providing for congressional disapproval under chapter 8 of title 5, United States Code, of the rule submitted by the Bureau of Consumer Financial Protection relating to the withdrawal of the rule relating to "Limited Applicability of Consumer Financial Protection Act's 'Time or Space' Exception With Respect to Digital Marketing Providers".
This resolution blocks the government from exempting online marketing companies from consumer protection oversight, keeping rules in place that prevent discriminatory or deceptive financial advertising.AI-written
INTRO MAR 26· LAST ACTION MAY 13
READING
2MIN
COSPONSORS
0
READER REACTIONS0 TOTAL
NO VOTES YET · BE THE FIRST
- Introduced only
tl;dr
AI-writtenOverturns a recent decision to deregulate tech platforms, effectively forcing digital marketers to follow federal consumer protection laws when they target users with ads for financial products like loans and credit cards.
LEGISLATIVE PROGRESS
STEP 2 / 8Introduced
In Committee
Reported
Passed Senate
Passed House
Conference
To President
Became Law
WHAT THE BILL DOES
AI-writtenAs more financial services move online, the algorithms used to show people ads for loans or insurance have a huge impact on who gets access to credit and at what price. Currently, there is a debate over whether tech companies are just 'neutral platforms' or if they are active participants in financial services. If this resolution passes, the government maintains the power to regulate these tech companies like financial service providers, preventing them from using the 'we just sell ad space' excuse to avoid responsibility for unfair practices.
KEY PROVISIONS
3AI-extractedPROVISION 01
Overturns the May 2025 CFPB rule that withdrew previous guidance on digital marketers.
It forces the CFPB to maintain its 2022 stance that digital marketing firms are subject to the Consumer Financial Protection Act.
PROVISION 02
Reinstates the 'Limited Applicability' interpretation regarding digital marketing providers.
This ensures tech companies cannot hide behind the 'time or space' exception to avoid regulatory oversight when they target specific users for financial products.
PROVISION 03
Uses the Congressional Review Act to nullify the agency's action.
This is a powerful legislative tool that not only kills the specific rule but prevents the agency from issuing a 'substantially similar' rule in the future without a new law.
SPONSORSHIP
1 + 0
D· Connecticut
YRS IN OFFICE
15
BILLS LED
127
ACTION TIMELINE
7 EVENTSMAY 13
Motion to proceed to consideration of measure rejected in Senate by Voice Vote. (consideration: CR S2268)
APR 27
Senate Committee on Banking, Housing, and Urban Affairs discharged, by petition, pursuant to 5 U.S.C. 802(c).
APR 27
Placed on Senate Legislative Calendar under General Orders. Calendar No. 397.
MAR 26
Introduced in Senate
BILL INFO
TypeSenate Joint Resolution
NumberSJRES 150
Congress119th
StatusIn Committee
IntroducedMar 26, 2026
Last actionMay 13, 2026
READER REACTIONS
OVERALL SENTIMENT
No reactions yet. Be the first to weigh in.
Discussion
Loading comments...
IN COMMITTEE· 119TH CONGRESS · BANKING, HOUSING, AND URBAN AFFAIRS COMMITTEE · INTRODUCED MAR 26, 2026
Senate Joint Res.SJRES 150Consumer Financial Protection BureauAdministrative law and regulatory procedures
A joint resolution providing for congressional disapproval under chapter 8 of title 5, United States Code, of the rule submitted by the Bureau of Consumer Financial Protection relating to the withdrawal of the rule relating to "Limited Applicability of Consumer Financial Protection Act's 'Time or Space' Exception With Respect to Digital Marketing Providers".
This resolution blocks the government from exempting online marketing companies from consumer protection oversight, keeping rules in place that prevent discriminatory or deceptive financial advertising.AI-written
INTRODUCED MAR 26, 2026· LAST ACTION MAY 13, 2026
PASSAGE CHANCES
—%
