This bill matters because it strengthens efforts to stop the flow of fake and pirated goods into the United States. Counterfeit products cost American businesses billions of dollars each year, harm their reputations, and can pose health and safety risks to consumers, especially for items like electronics, auto parts, or medicines. If this bill becomes law, brand owners will have a much clearer and broader stream of information from border protection agencies, enabling them to pinpoint and stop counterfeit operations more effectively. This could lead to a tangible reduction in fraudulent goods in the market, protecting both legitimate businesses and the safety of consumers.

Without this bill, the current rules for information sharing are more restrictive, potentially making it harder for brand owners and law enforcement to track and disrupt sophisticated counterfeit supply chains. The expansion of sharing nonpublic information from online marketplaces and shipping companies is particularly important in today's global e-commerce environment, where many fake goods are ordered online and shipped directly to consumers.