Protecting Kids from Gun Marketing Act

LEGISLATIVE PROGRESS

STEP 2 OF 8

Introduced

In Committee

Reported

Passed Senate

Passed House

Conference

To President

Became Law

Introduced
In Committee
Reported
Passed Senate
Passed House
Conference
To President
Became Law

WHAT THE BILL DOES

AI-written

This bill addresses public concerns about the safety and well-being of children and aims to reduce their exposure to firearm advertising. If it becomes law, it would create new restrictions on how gun companies can market their products, potentially altering the landscape of firearm advertising in the United States. This could lead to a decrease in marketing campaigns that use tactics traditionally appealing to younger audiences, such as cartoon imagery or kid-sized products.

For voters, this bill matters because it touches on the contentious issue of gun control and the role of marketing in influencing youth. If it passes, it would represent a significant change in federal policy regarding commercial speech around firearms directed at minors, giving the government and individuals new tools to regulate and challenge such advertising. If it doesn't pass, current marketing practices by the firearm industry would continue without these specific federal restrictions.

KEY PROVISIONS

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Directs the Federal Trade Commission (FTC) to create rules prohibiting the marketing of firearms and firearm-related products to minors.

This creates a new regulatory framework specifically targeting how the firearm industry advertises to children.

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Lists specific examples of marketing tactics considered 'attractive to a minor,' such as using cartoon characters, offering branded merchandise for children, or designing products for minors.

These examples provide clear guidelines for the FTC when developing rules and for companies to understand what is prohibited.

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Establishes that the FTC will enforce these rules, and state attorneys general can also bring civil actions to stop violations and obtain compensation for residents.

This provides multiple levels of governmental oversight and enforcement to ensure compliance with the new regulations.

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Allows individuals to bring civil lawsuits for violations of the rules, seeking damages, legal fees, or other appropriate relief.

This provision empowers private citizens to hold companies accountable for prohibited marketing practices.

DEADLINES & DATES

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Not later than 1 year after the date of enactment of this Act

The Federal Trade Commission must promulgate (create and issue) rules to prohibit marketing firearms to minors.

PENALTIES & ENFORCEMENT

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TYPE	AMOUNT	WHO
civil	Treated as a violation of the Federal Trade Commission Act, which includes civil penalties (e.g., fines) for unfair or deceptive acts or practices, as determined by the FTC and courts.	Any manufacturer, dealer, or importer, or agent thereof, who violates the promulgated rules.
civil	Injunctions, damages, restitution, or other compensation, and other legal or equitable relief as deemed appropriate by the court.	Any person who engages in an act or practice that violates a rule, subject to civil action by a State attorney general.
civil	Compensatory or punitive damages, reasonable attorney's fees, expert witness fees, litigation costs, and any other appropriate relief.	Any individual alleging a violation of a rule, through a private civil action.

GLOSSARY

AI-written

Federal Trade Commission (FTC): An independent agency of the United States government whose principal mission is the enforcement of civil antitrust law and the promotion of consumer protection.
Promulgate rules: To formally announce or put into effect a law, rule, or regulation. In this case, the FTC would create and issue official regulations.
Minor: A person under the legal age of full responsibility, typically under 18 years old.
Firearm-related product: Any product that is used with or associated with a firearm, such as ammunition, accessories, or parts.
Parens patriae: A legal concept meaning the government acts as a protector of its citizens, particularly those who cannot protect themselves. In this context, it allows a state's attorney general to sue on behalf of state residents.
Civil action: A lawsuit brought to protect a private right or to redress a private injury, rather than to punish a crime.

ACTION TIMELINE

2 EVENTS

JUN 24, 25

Introduced in Senate

INTROREFERRAL

JUN 24, 25

Read twice and referred to the Committee on Commerce, Science, and Transportation.

INTROREFERRAL

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Commerce, Science, and Transportation CommitteeReferred

Jun 24, 2025

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Protecting Kids from Gun Marketing Act

LEGISLATIVE PROGRESS

WHAT THE BILL DOES

KEY PROVISIONS

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ACTION TIMELINE

BILL INFO

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Protecting Kids from Gun Marketing Act

LEGISLATIVE PROGRESS

WHAT THE BILL DOES

KEY PROVISIONS

DEADLINES & DATES

PENALTIES & ENFORCEMENT

GLOSSARY

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Protecting Kids from Gun Marketing Act

LEGISLATIVE PROGRESS

WHAT THE BILL DOES

KEY PROVISIONS

SPONSORSHIP

ACTION TIMELINE

BILL INFO

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Discussion

Protecting Kids from Gun Marketing Act

LEGISLATIVE PROGRESS

WHAT THE BILL DOES

KEY PROVISIONS

DEADLINES & DATES

PENALTIES & ENFORCEMENT

GLOSSARY

ACTION TIMELINE

SPONSORS

READER REACTIONS

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