Voters should care about this bill because it addresses a rapidly growing and deeply distressing form of online abuse that causes severe harm to victims. Non-consensual intimate deepfakes can lead to profound emotional distress, reputational damage, social isolation, and even mental health crises for those targeted.

If this bill becomes law, it would empower victims nationwide by providing a uniform federal legal remedy, making it easier for them to seek justice and potentially obtain compensation. This could also act as a deterrent, discouraging the creation and spread of such harmful content. If it doesn't pass, victims will continue to face significant legal hurdles and a lack of effective tools to combat this specific type of digital harm, leaving many feeling helpless and without recourse.