Bills · S 1060
IN COMMITTEE· 119TH CONGRESS
Senate BillS 1060Commerce
AMERICA Act
INTRO MAR 13· LAST ACTION MAR 13
READING
15MIN
COSPONSORS
7BIPARTISAN
READER REACTIONS0 TOTAL
NO VOTES YET · BE THE FIRST
- Introduced only
LEGISLATIVE PROGRESS
STEP 2 / 8Introduced
In Committee
Reported
Passed Senate
Passed House
Conference
To President
Became Law
WHAT THE BILL DOES
AI-writtenVoters should care about this bill because it addresses concerns about a few powerful companies dominating the digital advertising market. When one company controls many parts of the online advertising process, it can create conflicts of interest, potentially leading to higher ad costs for businesses and less revenue for independent websites and app developers. These costs can ultimately be passed on to consumers through higher product prices or affect the quality and availability of free online content.
If this bill becomes law, it could foster more competition in the digital ad space, potentially leading to lower advertising costs for businesses of all sizes, making it more affordable for them to reach customers. It could also mean more money for independent news sites and content creators, helping them financially. If it doesn't pass, the current market structure, with its concentration of power among a few large players, would likely continue, along with ongoing concerns about fairness, transparency, and market dominance.
KEY PROVISIONS
3AI-extractedPROVISION 01
Prohibits large digital advertising companies (over $20 billion in revenue) from owning multiple components of the ad buying/selling process, such as an ad exchange, a buy-side brokerage, and a sell-side brokerage.
This aims to break up the integrated operations of dominant players, forcing them to specialize in specific roles within the digital ad market.
PROVISION 02
Requires digital ad brokerages (over $5 billion in revenue) to act in the best interests of their customers (advertisers or publishers) and seek the most favorable terms for each transaction.
This establishes a duty for brokerages to prioritize their customers' financial outcomes over their own, similar to a fiduciary responsibility.
PROVISION 03
Mandates that digital ad brokerages (over $5 billion in revenue) provide detailed transaction information to customers upon written request, including bid details, data usage, and compensation sources.
This increases transparency, allowing customers to verify that brokerages are fulfilling their duties and securing the best possible deals.
SPONSORSHIP
1 + 7
R· Utah
YRS IN OFFICE
15
BILLS LED
138
COSPONSOR BREAKDOWNBIPARTISAN · 57%
DEM 5 REP 2 IND 0
ACTION TIMELINE
2 EVENTSMAR 13
Introduced in Senate
MAR 13
Read twice and referred to the Committee on the Judiciary.
BILL INFO
TypeSenate Bill
NumberS 1060
Congress119th
StatusIn Committee
IntroducedMar 13, 2025
Last actionMar 13, 2025
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IN COMMITTEE· 119TH CONGRESS · JUDICIARY COMMITTEE · INTRODUCED MAR 13, 2025
Senate BillS 1060Commerce
AMERICA Act
INTRODUCED MAR 13, 2025· LAST ACTION MAR 13, 2025
PASSAGE CHANCES
—%
READING
15 min
COSPONSORS
7
COMPLEXITY
Moderate
